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The Advantages of Trigger Based Marketing
How trigger-based marketing can keep you one step ahead of the competition We already know that timing plays a vital role in closing deals and securing sales. A quarter of salespeople say their deals...
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Balancing People and Technology: Achieving Success in AI-Based Marketing
There’s a transformation happening in marketing. Artificial Intelligence (AI) and the opportunities it presents, from streamlining processes to driving ROI, are changing how marketers reach customers,...
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Crafting a Winning Content Strategy for B2B Marketing Success
From how-to videos to detailed whitepapers, content is being created all the time – 1.5 quintillion bytes of it every day, in fact. Content is an essential part of marketing. Whether you want to...
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How AI is changing the sales and marketing game: Predictive Personalization...
Drop Artificial Intelligence into conversation and you may find yourself in the middle of lengthy debate. And yet, some of us have been exploring the advantages of AI to positively reinforce what we...
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Personalisation at Scale: Leveraging AI for Tailored Lead Generation Campaigns
The knowledge that a personalised approach delivers better results is nothing new. For a while now traditional, one-size-fits-all marketing campaigns have been less effective – in a world where a...
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Alcatel-Lucent Enterprise
Discover how they achieved one in ten business opportunities using lead generation from Interlink. Who is Alcatel-Lucent Enterprise? Alcatel-Lucent Enterprise (ALE) is an ICT company, providing...
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How we delivered an 82% lead conversion rate for a top vendor
This was a large-scale campaign, using a total of ninety four different assets to reach nine markets and six customer segments across EMEA. Whats’ the background? Interlink has been working with the...
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Boosting Campaign Performance For A Leading Technology Enterprise with...
We worked with a worldwide leader in IT and networking technologies. As part of their digital marketing efforts, they partnered with Interlink to drive new leads and pipeline growth. The challenge Our...
View ArticleInterlink’s 12 Disruptive predictions for B2B marketing in 2024
The realm of B2B marketing is more cluttered than ever, and as we edge into 2024, the old playbook of adding to the noise with traditional tactics is set to fail. For businesses aiming to capture...
View ArticleGenerative AI and Why it’s a Gamechanger for Marketing Agencies
AI is everywhere – or it certainly feels that way. From chatbots to data analysis, it’s estimated that even in early 2022 around one in six UK organisations had embraced at least one AI technology....
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